"Nir Bashan is a world-renowned creativity expert with a book called "The Creator Mindset" being released in August by McGraw Hill worldwide." Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, upgrade customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity. That formula is found in The Creator Mindset, which has been translated into two languages and being released worldwide by McGraw/Hill Business. He was one of the youngest professors ever selected to teach graduate courses at the Art Center College of Design in Pasadena and also taught undergraduate courses at the University of California at Los Angeles. He has worked on numerous albums, movies, and advertisements with famous actors and musicians ranging from Rod Stewart to Woody Harrelson. His work on creativity has won a Clio Award and was nominated for an Emmy. Nir is the founder and CEO of The Creator Mindset LLC, a company that conducts workshops, consulting, coaching, and keynote speeches at conferences and corporate events. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, Activision and jetBlue. Nir lives in Orlando, Florida, with his wife, young son, and two Bernedoodles named P-Paws and Waylon Jennings.