In our inaugural episode, we delve into the imperative for garden centers to engage with Millennials and Gen Z. We explore strategic insights into these generations' digital marketing and sustainability preferences. Join us to navigate the evolving market landscape and embrace innovation for long-term success. Let's start the conversation!
If you have burning questions about marketing your garden center, Let's tackle them together! Share your inquiries in our Private FB group Garden Center Answers, and we will explore solutions in our next episode.
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Questions to help you know YOUR millennial and Gen Z
What local events and activities do millennials and Gen Z attend in your area? Are there specific festivals, concerts, or cultural events that are popular among this demographic?
Which social media platforms are most popular among millennials and Gen Z in your area? Do they prefer platforms like Instagram, TikTok, or Snapchat?
What are the key values and causes that resonate with millennials and Gen Z in your local community? They are potentially passionate about sustainability, social justice, or community activism. What are those exact causes that move around your area?
What local influencers or personalities do millennials and Gen Z follow and admire? Look for popular figures or content creators in your area that have a significant following among this demographic.
What types of slang or language do millennials and Gen Z use in your area? Are there specific phrases, memes, or expressions that are unique to your local culture?
What are the favourite hangout spots and venues for millennials and Gen Z in your location? Where do they like to spend their leisure time, whether it's cafes, parks, or entertainment districts?
What are the fashion and style trends among millennials and Gen Z in your area of influence? Try to identify how they express themselves through clothing, accessories, and overall aesthetics.
References
Breaking down a new demographic - Garden Center Magazine
Ready to elevate your garden center’s online presence? Let’s chat about your goals and how Dig Marketing can help. Book a free consultation today.
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