Artificial intelligence is transforming travel — from flight optimization to customer personalization — but what about its climate footprint? In this episode of GreenShift, host Darin Graham speaks with Emma Cox, Chief Commercial Officer at Climeco, about the growing carbon cost of AI and what it means for travel companies racing to adopt it. Cox explains how training and running AI models consume massive amounts of energy, why data centers are becoming a new emissions frontier, and how businesses can start accounting for AI in their sustainability reports. Together, they unpack the balance between efficiency gains and rising energy demand, the role of credible carbon offsets, and how travelers can be empowered to make more informed choices. AI could help the industry cut emissions — or quietly make them worse. The question is: will travel companies start counting the carbon before it’s too late? --- You can follow all of Skift's climate coverage on our ⁠⁠⁠⁠⁠⁠Climate Hub⁠⁠⁠⁠⁠⁠. Note: Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team. Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠https://whatsapp.com/channel/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠ Subscribe to ⁠⁠⁠⁠⁠@SkiftNews⁠⁠⁠⁠⁠ and never miss an update from the travel industry.