Let’s cut out all the confusion around carbon footprints, and let’s make a carbon literate society. Especially for our world leaders. And if you want to comprehend carbon in a way that is fun and easy to understand, then definitely go check out https://clevercarbon.io/quiz/ It is so simple on there. But what Michelle mentions during this interview, and what is even more important is what you do after you find out what your Carbon Footprint is. Your goal is to reduce it, but how? During this interview Michelle provides a heuristic for you to use as you are going about your day making decisions, and how to choose something that has less of a carbon footprint. You have to think about the life cycle of the product. And if you don’t know, some really progressive companies are starting to place Carbon labels on their products to show how much of a carbon footprint it has. Which is really exciting for expanding the number of people who are carbon literate worldwide. Chapters 0:00 - Fun, Easy way to discover your carbon footprint 1:29 - Clever Carbon Intro 2:19 - How carbon footprint is defined 4:44 - Gray areas 5:44 - Increasing carbon literacy 6:33 - Carbon literacy journey 8:04 - 80/20 rule 11:36 - Global Carbon Atlas 12:27 - Quiz questions 14:01 - response to the quiz so far 14:56 - International response 15:28 - Carbon footprint workshops for organizations 17:20 - Response to the workshop 18:05 - How to determine what has a higher carbon footprint 18:20 - Wired vs Wireless headphones (which has a higher carbon footprint?) 19:35 - Clever Carbon goals 22:38 - Water and Waste footprints 24:23 - What Michelle is currently learning 26:15 - How close we are to meeting our NetZero goals 27:05 - We need to ask hard questions 28:57 - Tip for ecopreneurs 30:25 - How to get in touch with Michelle     Check out Clever Carbon’s website: https://clevercarbon.io/quiz/ Find Michelle Li on LinkedIn: https://www.linkedin.com/in/michellelimba/ Check out this interview with CarbonBook that I mention at the end of the episode: YouTube: https://youtu.be/DMgAa9EetDc or Audio: https://podcast.greenbusinessimpact.com/e/indoor-farmers-this-is-how-you-calculate-your-carbon-footprint-carbonbook-interview/?token=42014880870c5ed84dea08812def568b Subscribe to receive GreenBusinessImpact episodes straight to your inbox here: https://greenbusinessimpact.aweb.page/subcribe-to-gbipodcast Looking to start your own podcast, but don’t know which platform to use to distribute your message to the world? Check out Podbean → It is the podcasting platform that I have used to host every episode of GreenBusinessImpact, and I would highly recommend it to anyone looking to start their own podcast, or for experienced podcasters needing an upgrade from their current platform: https://www.podbean.com/GBIpodbean https://www.podbean.com/pro/GBIpodbean GreenBusinessImpact is a proud partner of OneTreePlanted to help spread the word on OneTreePlanted and to help plant more trees visit onetreeplanted.org Transparency is important to me. As you might imagine, sometimes these descriptions contain links that are affiliate links, and if you sign up, I make a commission as a Partner. I only recommend products that I know, love, and use personally; and think you will benefit from.