In this episode, Paul Winski with Texas AgriLife dives into the world of wholesale nursery business with Brad Abrameit, President of Magnolia Gardens Nursery. With 165 acres of production specializing in shrubs, perennials, and trees, with both a wholesale division and tissue culture lab Magnolia Gardens Nursery stands as a key player in the Texas market, with 95% of its business staying within the state. The nursery operates as a midsize company with a unique focus on tissue culture, selling young plants wholesale. Brad shares insights into the intricacies of running two different but interconnected businesses under one roof, leveraging shared services, administration, and technical expertise. One of the key trends Brad discusses is the increasing demand for cold-hardy and drought-tolerant plant materials, growing edibles and growing plants that are drought and pest resistant native to Texas. Brad sheds light on the challenges facing the nursery industry, particularly concerning rising costs and inflation. Labor, in particular, has emerged as the biggest cost increase as a percentage of sales, posing significant operational hurdles. As the conversation unfolds, Brad emphasizes the importance of adapting to evolving market demands while staying true to the nursery's core principles. With a commitment to providing quality, sustainable plant solutions, Magnolia Gardens Nursery continues to thrive amidst industry shifts and challenges. Tune in to gain valuable insights into the dynamic world of wholesale nursery business, straight from the desk of Brad Abrameit, a visionary leader in the field.