Join Imogen Bhogal and Abbie Dewhurst as they sit down with the wonderful Em-J—a makeup artist of 20 years, a spokeswoman for Cruelty-Free, and an ambassador for the Soil Association. Em-J shares her journey from traditional makeup artistry to becoming a leading voice for cruelty-free, vegan, and sustainable beauty.

In this eye-opening episode, they uncover the hidden issues in the cosmetics industry, from the shocking truth about plastic in lipstick to the complex world of ingredients like phalates and the problem of confusing certifications. Em-J offers practical, non-judgemental advice on how to make better choices without compromising your look or mental health, proving that you can look fabulous while being kind to the planet.

✨Noteworthy mentions go to:

💚 Em-J - https://www.instagram.com/emjedit/

💚 Fit Pit - https://www.thegreenwoman.co.uk/aluminium-free-natural-deodorant

💚 Ere Perez - https://ereperez.com/en-gb

💚 Dr Organic - www.drorganic.co.uk

💚 Face Theory - https://www.facetheory.com/gb-en/

💚 Botanics - https://www.boots.com/botanics/botanics-skincare

💚 Super Facialist - https://www.superfacialist.co.uk/

💚 LUSH - https://www.lush.com/uk/en

💚 Tropic - https://tropicskincare.com/

💚 English Mineral Makeup - https://englishmineralmakeup.co.uk/

💚 Lucy Bee - https://lucybee.com/

💚 Soil Association - https://www.soilassociation.org/

💚 Cruelty Free - https://crueltyfreeinternational.org/

💚 Cosmos -https://www.cosmos-standard.org/en/

00:00:00 Introduction: Meet Sustainable Makeup Artist Em-J

00:01:29 Em-J's Journey: From Makeup Artist to Eco-Activist

00:02:37 The Cosmetics Industry's Landfill Problem

00:03:59 The Challenge of Sustainable Packaging and Preservatives

00:05:28 Key Ingredients to Avoid: The Trouble with Phalate-Containing Fragrance

00:07:44 Decoding Certifications: What ""Natural"" and ""Organic"" Actually Mean

00:09:51 The Gold Standard: Cosmos and Soil Association Approval

00:11:36 Fighting Overwhelm: Finding the Balance in Sustainable Choices

00:16:15 How to Influence Change: Showing People a Better Way

00:17:58 The Success of Natural Deodorants and the Path Ahead

00:24:09 The Product to Swap: Plastic in Lipstick & Alternatives

00:27:37 Packaging Solutions: Lush's Admirable Process and Design Simplicity

00:35:57 Em-J's Beauty Hacks: Overnight Curls and Face Taping

00:38:52 The #1 Makeup Artist Secret for Skin: Electrolytes

00:42:37 Em-J's Must-Have Product: English Mineral Makeup

00:45:51 The Power of Consumer Choice and Green Economics

00:48:19 The Last Thing I Did for the Environment: Tea Bags and Plastic?!

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