Aviation has been a lifeline for decades, connecting people, cultures, and businesses worldwide. But that connection comes at a cost: the industry is one of the hardest to decarbonize.

Enter World Energy, the world’s first commercial-scale producer of sustainable aviation fuel (SAF). They’re not just making greener jet fuel—they’re pioneering a whole new way to bring new customers into the market for carbon reduction.

This bold approach helps companies slash supply chain emissions without owning or operating aircraft. We sat down with LeeAnn Baronett, World Energy's Vice President of Marketing and Communications, to discuss how they’re reshaping the industry.

In this conversation, we explore:

✈️ How World Energy is scaling SAF and expanding into renewable fuels like green hydrogen

🌍 The game-changing concept of "decarbonization as a service"

🤝 Why partnerships with Microsoft, DHL, and others are key to accelerating SAF adoption

🔮 The future of clean energy—from green steel to outcome-based thinkingAviation’s next chapter is being written now.

Join us as we uncover how World Energy is leading the way toward a more sustainable future.

📚 B2B Marketing Trends for 2025: Report & Insights

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Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement.

👉 Access The Report: https://info.npws.net/b2b-marketing-trends?source=spotify

👉 Follow World Energy

Website: https://worldenergy.net

LinkedIn: https://www.linkedin.com/company/worldenergyllc/

Interview with LeeAnn: 👉 https://www.npws.net/podcast/aviation-energy-solutions

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🌍 Innovative tech marketing podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunja Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

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