Welcome to episode 077 of the Green Healthy Places podcast in which we discuss the themes of wellbeing and sustainability in real estate and hospitality today. I'm your host Matt Morley and in this episode I'm in London talking to James Fry, Founder of Beyond Apartments & Aparthotels. Having launched in 2021, Beyond are the UK's leading sustainable serviced apartment, aparthotel, and BTR operator. The brand now has a pipeline of aparthotel projects across the UK, partnering with future-focused owners, developers, and investors. Current sites are located in London's Fitzrovia, Waterloo and the West End. Carbon neutral, low waste and low toxicity, these are billed as healthier spaces in which to stay, live and work. They also have a concept of 'sustainable wellness' that we explore in more detail during our conversation. James has over 12 years of experience in the hospitality industry, and was previously Managing Director of Base Aparthotels in Switzerland, he has plenty of pedigree in other words. Here is James Fry of Beyond Apartments & Aparthotels. * www.beyondapartments.co.uk [http://www.beyondapartments.co.uk/] * LINKEDIN FOR BEYOND [https://www.linkedin.com/company/beyondapartments/] * LINKEDIN FOR JAMES FRY [https://www.linkedin.com/in/james-fry-23054513/] * BEYOND ON INSTAGRAM [https://www.instagram.com/beyondaptuk/] * www.greenhealthyplaces.com [https://www.greenhealthyplaces.com/]