When a smart business owner sees a gap in the market, innovation follows. That’s exactly what happened with Cliff Hoinowsky, founder of Sunsign, who recognized the need for more visible and sustainable parking signs—and turned that insight into a game-changing green product. In this episode, we dive into:🌞 How Sunsign is using solar technology to improve visibility and efficiency♻️ The business challenges of bringing a new sustainable product to market🚀 What it takes to identify a market gap and turn it into a thriving business If you love practical sustainability solutions and the entrepreneurial journey behind green innovation, this one’s for you!