Zoë Richards on How Rothy’s Is Building Cultural Relevance

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Green Behavior

The Sustainable Fashion Forum

12 episodes

4 days ago

Welcome to Green Behavior, a podcast exploring the intersection of fashion, psychology, consumer behavior, and sustainability. Hosted by Brittany Sierra, founder and CEO of the Sustainable Fashion Forum, this podcast is driven by the motto: in order to break the rules, you have to understand the rules. Join us as we explore what truly drives consumer behavior with neuroscientists, researchers, industry experts, and innovators, and discover how to leverage this understanding for a sustainable future. Ready to break the rules? Tune in every other Tuesday.

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Zoë Richards on How Rothy’s Is Building Cultural Relevance

Green Behavior

35 minutes 23 seconds

3 months ago

Zoë Richards on How Rothy’s Is Building Cultural Relevance

This week, Brittany sits down with Zoë Richards, Director of PR & Communications at Rothy’s, to talk about how the brand is weaving itself into the cultural conversation. From a Times Square activation to collaborations with Substack writers, Zoë shares how Rothy’s balances sustainability messaging with moments that spark mainstream buzz, all without the budget you might expect.

In this episode: