#8 In this solo episode, Brittany breaks down the partnership between ByRotation and Airbnb and unpacks the power of cultural relevance in driving sustainability forward. More than just a clever marketing move, Brittany explains how this partnership can serve as a blueprint for how sustainable fashion brands can connect with mainstream consumers and inspire meaningful behavior change.

In this Episode:

• Why simply offering sustainable products isn’t enough to drive mainstream adoption.
• How cultural relevance can elevate your brand and resonate with a wider audience.
• Practical tips on integrating cultural relevance into your brand’s strategy to connect with mainstream consumers and drive meaningful behavior change.
• The role of emotional engagement in building brand loyalty.

Mentioned in the Episode:

• Airbnb x ByRotation
• Credit Karma Report
• Brittany | LinkedIn
• Join a global community of sustainability leaders dedicated to driving transformative change in the fashion industry and beyond. Become a member here.

Produced by The Sustainable Fashion Forum