Most Small Businesses Are Missing This Pivotal Tool

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Greatest City in the World

Andrew Laddusaw

48 episodes

2 days ago

How do you transform a city? That's a question I've been working on for 6 years, and I think I'm finally on to the answer. I'm from Kittanning PA, a rust belt town left behind by the manufacturing industry. I want to be a part of the comeback. This channel is my documentation of that process for me and for our city. I pray you enjoy the ride with me! Be sure to subscribe on Youtube as well as Instagram and Facebook. Thanks for listening!

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Most Small Businesses Are Missing This Pivotal Tool

Greatest City in the World

35 minutes 5 seconds

2 years ago

Most Small Businesses Are Missing This Pivotal Tool

Small business has faced a lot of challenges over the past few decades and has had many opportunities as well. When I look at the most small businesses in our community, the strongest ones have been the ones that have done a great job marketing through social media and have utilized technology to their advantage rather than being victims of it.

As great as social media has been as a tool, it also brings up the risk of over reliance. Something I'll call Platform Risk. What do when the winds of change erase our hard earned followings? How do we prevent having to completely start over every 5 years as the new hot platform takes over? Answer: You need to own the customer relationship.

Today's conversation is with two representatives from MAPS Technologies. They have a cool software created here in Western Pennsylvania that I believe can help small business stay more connected with their customers, more efficient with their marketing, and ultimately be stronger as we seek to continue to rebuild small town America.

Check out the video and check out MAPS if you or someone you know has a small business that isn't taking advantage of the unique opportunities this era affords us.

https://www.mapstechnologies.com/

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Contact me

Mailing Address: 121 N Mckean St Kittanning PA 16201

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#greatestcityintheworld #kittanning #MAPSTechnologies