Jon de Mello is a visionary who revolutionized Hawaiian music and built a legendary empire with Mountain Apple Company. In this episode, we dive deep into Jon's journey—from his early days in art and music to shaping the careers of iconic artists like Israel "IZ" Kamakawiwoʻole and The Brothers Cazimero. Discover the secrets behind his business success, the magic formula for talent, and how his relentless drive brought Hawaiian music to a global audience. Whether you're an entrepreneur, artist, or music lover, this conversation is packed with wisdom, passion, and behind-the-scenes stories you won’t hear anywhere else.