Staffing has always been part of Alex Atwood’s DNA. His grandfather, parents, and extended family all built staffing businesses, and Alex grew up in the industry.

Instead of following the traditional path, he launched the Hospitality Training Institute, bringing in-person training to an industry defined by seasonal, shift-based work. That foundation became the springboard for GravyWork, his tech-enabled platform that reduces no-shows, onboards workers in minutes, and gives clients real-time transparency into every shift.

In this episode of Great Work, Alex and host Kirti Shenoy explore:

• Why hospitality staffing requires unique skills—and how in-person training drives loyalty

• The limitations of traditional staffing models vs. tech-enabled transparency

• How GravyWork balances people-first service with data-driven operations

• What industries most need flexible staffing—and how to sell them on the model

Whether you’re running a staffing company, leading a hospitality business, or simply curious how tech is reshaping shift work, this conversation offers candid insights from a founder who’s lived staffing across generations.