The Great Minds People & Culture podcast dedicated to exploring the art of intentional leadership during times of change. Our goal is to provide our audience with practical strategies, reliable data, and tangible advice to empower leaders seeking to make a positive impact.
Each 30-minute episode is a deep dive into the intricacies of effective leadership, featuring insightful conversations with experts and thought leaders.
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The Great Minds People & Culture podcast dedicated to exploring the art of intentional leadership during times of change. Our goal is to provide our audience with practical strategies, reliable data, and tangible advice to empower leaders seeking to make a positive impact.
Each 30-minute episode is a deep dive into the intricacies of effective leadership, featuring insightful conversations with experts and thought leaders.
Thinking Differently, Buying Differently: Why Brands Can’t Ignore Neurodivergent Consumers — with Nathan Friedman, CMO of Understood.org
Great Minds: People and Culture
26 minutes 8 seconds
2 months ago
Thinking Differently, Buying Differently: Why Brands Can’t Ignore Neurodivergent Consumers — with Nathan Friedman, CMO of Understood.org
In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org, to explore the intersection of creativity, inclusion, and business strategy. Nathan shares how his personal journey with learning and thinking differences shaped his career and fuels his passion for building a more inclusive world.
We dive into insights from Understood’s recent study on neurodivergence in the creative industry, unpack the tension between valuing “different thinking” and actually supporting neurodivergent talent, and explore the untapped market potential of neurodivergent consumers.
Great Minds: People and Culture
The Great Minds People & Culture podcast dedicated to exploring the art of intentional leadership during times of change. Our goal is to provide our audience with practical strategies, reliable data, and tangible advice to empower leaders seeking to make a positive impact.
Each 30-minute episode is a deep dive into the intricacies of effective leadership, featuring insightful conversations with experts and thought leaders.
