Summary In this episode, Nikki Lang emphasizes the importance of maintaining a human connection in sales. Nikki shares her journey into tech sales, highlighting her experiences and the significance of soft skills in building relationships with buyers. She discusses the need for warmth and empathy in sales interactions, the balance between rapport building and discovery, and the importance of self-connection for genuine engagement. The conversation concludes with Nikki's perspective on what co...
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Summary In this episode, Nikki Lang emphasizes the importance of maintaining a human connection in sales. Nikki shares her journey into tech sales, highlighting her experiences and the significance of soft skills in building relationships with buyers. She discusses the need for warmth and empathy in sales interactions, the balance between rapport building and discovery, and the importance of self-connection for genuine engagement. The conversation concludes with Nikki's perspective on what co...
Ellen Rataj: Evolving Together - Mastering Change in Business
Great Day in Sales
24 minutes
1 year ago
Ellen Rataj: Evolving Together - Mastering Change in Business
SummaryEllen Rataj, former member of the sales force at HubSpot, shares insights on scaling sales teams and implementing change management. She emphasizes the importance of positive thinking, effective communication, and cross-functional alignment. Ellen highlights the power of small wins and recognizing the good in each day as a measure of success in sales. In this episode, Ellen dives into the challenges of navigating organizational change and the strategies that have proven effective in ...
Great Day in Sales
Summary In this episode, Nikki Lang emphasizes the importance of maintaining a human connection in sales. Nikki shares her journey into tech sales, highlighting her experiences and the significance of soft skills in building relationships with buyers. She discusses the need for warmth and empathy in sales interactions, the balance between rapport building and discovery, and the importance of self-connection for genuine engagement. The conversation concludes with Nikki's perspective on what co...
