How do you raise money-smart kids in today’s world of apps, online shopping, and endless “I wants”? In this episode of The Great Canadian Piggy Bank, Christi Rae sits down with financial literacy pioneer Joline Godfrey, author of Raising Financially Fit Kids and founder of Bounce10, to explore the concept of financial parenting—why raising kids who are financially confident is about values as much as dollars.
Together, they unpack:
What financial parenting is and how it goes beyond allowances, chores, and savings jars.
The three types of parents Joline sees today—intentional, frazzled, and outsourcing—and how each can support their kids.
Why repeating money values (like “just because we can doesn’t mean we should”) is more powerful than one-time lessons.
How parents who feel financially insecure can still teach their kids—by co-learning together.
Why relying only on apps isn’t enough, and how to connect money lessons to family values.
Joline’s FISH framework (Financial, Intellectual, Social, and Human capital) and why teaching kids that wealth is more than money builds resilience for the future.
Whether you’re overwhelmed, intentional, or somewhere in between, this episode will give you practical tools, fresh ideas, and reassurance that you don’t need to be a financial expert to raise financially fit kids.
Show Links:
Bounce 10: https://www.bounce-10.com/
Raising Financially Fit book: https://a.co/d/enlQU1N
Chapters:
00:00 Introduction to Financial Parenting
00:54 What is Financial Parenting?
02:18 Starting with Values
04:41 Different Types of Financial Parents
08:45 What if you aren't confident with finances?
12:13 FISH: Financial, Intellectual, Social, Human Wealth
13:53 Bounce10's Mission
17:30 One Step Parents Can Start Today