I love this story and I kinda love Estee lauder
In 1953, she told the world she’d found a secret recipe that she called Youth Dew —gifted by her uncle to a Russian princess. In truth? It was bath oil from an ex-boyfriend's lab. But the scent was sultry, the price was right, and women couldn’t get enough. And Youth dew would go on to pull in $150 million a year.
She claimed her father was a European aristocrat who wore gloves on Sundays. Actually? He ran a hardware store in Queens.
But she was one of the sharpest business minds of the 20th century, driven by a belief in herself, but also in a belief that she was empowering women.
From mixing creams in a shed to building a billion-dollar dynasty, the story of Estée Lauder is a cracker—enjoy.
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