Ash Wiese is a farmer, food producer and agribusiness innovator from Western Australia. In this episode of GRDC In Conversation, host Oli Le Lievre sits down with Ash to explore his fascinating journey from studying accounting to returning to his family farm and revolutionising the way grains are marketed. Ash shares insights from his Nuffield Australia Scholarship, highlighting lessons learned from global agricultural leaders and how he applies them to his own farming enterprise.  Throughout the conversation, Ash discusses his transition from bulk commodity production to more value-added, consumer-connected approaches, particularly through his work in the quinoa and oat industries. He talks about the importance of fostering direct relationships with processors and consumers, creating more sustainable and profitable markets and the challenges of navigating the global food industry.    More information  GRDC in Conversation is a limited series GRDC Podcast. It features in-depth interviews with growers and other experts in the grains industry who share their expertise, knowledge and experiences by exploring their personal stories, history, influences and motivations. The views expressed in this podcast are solely those of the interviewee and do not necessarily reflect the views of GRDC, the interviewees’ employer, institution or other associated parties.    GRDC Project Code: HAG2308-001SAX  Learn more about your ad choices. Visit megaphone.fm/adchoices