What would have to be done to make DAB radio successful?
“What there does need to be, as Freeview and digital satellite has shown in television, is simply a sufficient combination of services, technology, simplicity and price or discount to provide a value proposition for the consumer,” suggested Stephen Carter in 2004, when he was chief executive of Ofcom.
This episode is also available as a blog post: http://grantgoddard.co.uk/which-says-dab-radio-switchover-must-be-consumer-led-or-not-at-all/
Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.
