Each of us has dozens of 'consultations' every day. You know the sort of thing. 'I’m going to the corner shop – anything you want?' 'A Kit-Kat?' 'OK.' However, if I came back with a cat rather than a chocolate bar, you would understandably be unhappy. That had not really been a consultation at all. Ofcom’s consultations on radio are increasingly like that. Ofcom pretends it is going to listen. It doesn’t listen. And then it does whatever it wanted to do in the first place. Mmmm. Surely that is not really a consultation at all.
This episode is also available as a blog post: http://grantgoddard.co.uk/when-is-a-consultation-not-a-consultation-when-ofcom-consults-about-radio/
Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.
