I’m a numbers man. I can tolerate a little numerical exaggeration, a few rounding ups, or even the odd ‘nearly x million’. But when people invent numbers and stick them in their press releases, I reach for my calculator. Not for the first time, today Digital Radio UK advanced the concept of ‘mind over mathematics’ to a new level.
This episode is also available as a blog post: http://grantgoddard.co.uk/dab-radio-numbers-why-do-they-keep-making-them-up/
Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.
