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Grant Goddard : radio broadcasting expert
Grant Goddard
54 episodes
1 day ago
Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. He has worked in the radio industry for several decades as a senior manager and consultant, both in the UK and overseas, for some of the world’s largest media owners. As an independent media analyst, he writes extensively about the radio business for consumer and trade magazines, books and sector reports for stakeholders.
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Management
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All content for Grant Goddard : radio broadcasting expert is the property of Grant Goddard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. He has worked in the radio industry for several decades as a senior manager and consultant, both in the UK and overseas, for some of the world’s largest media owners. As an independent media analyst, he writes extensively about the radio business for consumer and trade magazines, books and sector reports for stakeholders.
Show more...
Management
Business
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DAB Radio Downgrade: how is ‘90% of FM coverage’ a sensible target for DAB to replace FM?
Grant Goddard : radio broadcasting expert
4 minutes 25 seconds
14 years ago
DAB Radio Downgrade: how is ‘90% of FM coverage’ a sensible target for DAB to replace FM?

Moving the goalposts. Governments are adept at doing just that to help them achieve their targets or to make figures look better than they really are. Digital radio switchover is no exception. Given the technical and financial impossibility of the task plotted twenty years ago to completely replace analogue radio broadcasting with DAB radio, it has became necessary in recent months for the civil servants and digital radio lobbyists to move the goalposts.

This episode is also available as a blog post: http://grantgoddard.co.uk/dab-radio-downgrade-how-is-90-of-fm-coverage-a-sensible-target-for-dab-to-replace-fm/

Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.

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Grant Goddard : radio broadcasting expert
Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. He has worked in the radio industry for several decades as a senior manager and consultant, both in the UK and overseas, for some of the world’s largest media owners. As an independent media analyst, he writes extensively about the radio business for consumer and trade magazines, books and sector reports for stakeholders.