For smooth journey of branding, check out : https://youtube.com/@grafixmistri?si=JXmgFxZOPM3hqjPv 🎙️ Welcome to Episode 7 of Grafix Mistri Show! Get ready to be inspired as I sit down with our first female guest, Khushika Pahwa(tickleandme), a trailblazing force in the world of personal branding. At just 20 years old, Khushika has already carved out a niche for herself, transforming her passion for design and branding into a thriving career. But Khushika doesn't want to be known just as a brand designer, she wants to be known as an entrepreneur first! What clarity of thoughts at such a young age! From her hometown in Hisar to the bustling streets of Mumbai, Khushika's journey is nothing short of remarkable. With a modest following of 72K on social media, Khushika has managed to secure collaborations with industry giants like Sony, all without ever having to resort to cold outreach. How did she make this magic happen? What strategies did she employ to turn her dreams into reality? Join me as we together dive deep into Khushika's story, uncovering the tips, tricks, and lessons she's learned along the way. Whether you're a seasoned professional or just starting out in the world of design and branding, there's something for everyone in this episode. So, grab your diaries, settle in, and start taking notes from Khushika's incredible journey. And don't forget to leave a comment sharing your thoughts and favourite takeaways! Find the guest on social media Instagram: https://www.instagram.com/tickleandme?igsh=OXV5MDBkand4NGcy Chapters ( 0:00 - 1:45) - Preview ( 1:46 - 2:00) - Intro and Disclaimer ( 2:01 - 5:05) - Introducing the first female guest, an IIT Mumbai speaker and just 20 years old! ( 5:06 - 12:22) - From a small city like Hisar to the city of dreams Mumbai ( 11:11 - 12:22) - Importance of content strategy for gaining a client base ( 12:22 - 13:01) - Is Upwork too saturated for beginners and is Instagram a better platform to start? ( 13:02 - 15:55) - The content strategy that made her this big and made collaboration with Sony possible - secret sauce! ( 15:56 - 17:08) - I don’t want to be known as a brand designer only but as a businesswoman. ( 17:09 - 19:05) - Her advice for being clear about your goals - ‘Don’t take advice from everyone around you!’ ( 19:06 - 20:21) - The secret branding agency ( 20:22 - 23:46) - What goes inside a GenZ mind? ( 23:47 - 26:43) - Do you also find reading books boring? This is your hack to gain extra knowledge for growth! ( 26:44 - 32:16) - The journey from UPSC aspirant to a content creator & a brand designer. ( 32:17 - 36:56) - The onboarding process that you can use for your client and the step-wise process of designing for a brand. ( 36:57 - 40:44) - How to get brand deals, how much money can you make in this field, and should you focus completely on getting brand deals? ( 40:45 - 44:36) - How important is storytelling for branding and how can you help brands work on their storytelling? ( 44:37 - 45:26 ) - How storytelling can help your brand improve its pricing! (45:27 - 49:10) - Importance of discipline in your everyday life: a lesson from GenZ to every GenZ out there! (49:11 - 52:40) - The process of content creation to build your social presence and go viral. ( 52:41 - 54:27) - Why will the audience connect with your content? ( 54:28 - 56:45) - Advice for every GenZ out there. ( 56:46 - 58:46) - Her first podcast and what’s in the future? ( 58:47 - 58:57) - Outro 🔗 Host Social Media: Instagram: https://www.instagram.com/grafixmistri?igsh=Y3Jlc3g2b20weXZ2 Twitter: https://twitter.com/grafixmistri Facebook: https://www.facebook.com/bhavitanejakkc?mibextid=ZbWKwL LinkedIn: https://www.linkedin.com/in/bhavya-taneja-99b6a723b/ #GrafixMistriShow #KhushikaPahwa #PersonalBranding #DesignAndBranding #GenZMagic #tickleandme #logodesign #khushika #contentcreation #podcast #brand #logo