For a smooth journey of branding, check out: Grafix Mistri Show : https://youtube.com/@grafixmistri?si=VjI_rGaF1n_7nV88 Assets Link - https://drive.google.com/drive/folders/1-KwvPlw-mAHh9_c9ZeKsanRDTTk8uA1Q?usp=sharing Join our Instagram Broadcast Channel for exciting updates and BTS: https://ig.me/j/AbaZXdDQ7Nx-1FUm/ Find our guest on social media Instagram: https://www.instagram.com/yashita.designs?igsh=bWRmc2hoamt4aXUx Episode 15: Cracking the FMCG Code with Yashita - The Brand Design Queen 🎨 In this episode of the Grafix Mistri Show, we dive into the incredible journey of Yashita, a brand designer, agency owner, and the ultimate FMCG queen. From starting her career with brands like Dabur, Nestle, and ITC at the age of 19 to building a thriving design agency, Yashita shares her story of grit, passion, and excellence in the world of branding. Get ready to uncover: ✅ How to kickstart a freelance journey 🚀 ✅ The secret to handling clients like a pro 👩‍💻 ✅ Why packaging design is the most fun! 🎁 ✅ How to attract clients with content and community 📱 ✅ Her process for creating impactful Behance projects ✨ ✅ The right way to present logos to clients to avoid rejections 🔥 ✅ Why everyone should experience a job at least once! Yashita also gives us insights into managing 4–5 calls for brand strategy, the power of Figma, and what goes into a 5-lakh branding project! Whether you’re a beginner or a seasoned designer, this episode is packed with actionable tips and inspiration to level up your game in the design and FMCG industries. 👉 Don’t miss this one – it’s a masterclass for designers, by a designer! 💡 Got questions about branding or freelancing? Drop them in the comments below, and let’s discuss! ⏰ Chapters: Check timestamps to jump to your favorite parts! (00:00:00) - Preview (00:01:39) - Intro (00:01:52) - Started working for brands like Dabur, Nestle, ITC and more at the age of 19. (00:08:13) - Everyone should do a job once in their life. (00:10:30) - The start of a freelance journey. (00:13:01) - Importance of badges and how to get them? (00:17:51) - The entire process from getting clients to working for them. (00:21:29) - How to take good briefs from clients? (00:23:13) - How to do a sales call that seals the projects? (00:24:49) - It takes 4 to 5 calls with the client to finalize the brand strategy first. (00:32:02) - Good presentations attract smart clients. (00:35:33) - Say no to negotiations by niching down and becoming an expert, (00:40:56) - How to avoid and deal with rejections? (00:42:24) - Shoutout to studio Sixf! (00:43:06) - What is FMCG and why did she get into this field? (00:44:51) - Packaging is the most fun yaar! (00:46:55) - Working on Figma has been a game changer for our agency! (00:48:49) - 1.5 months is the average turnaround time of her agency. (00:50:20) - Per branding she charges 5 lakhs! (00:55:55) - What is brand identity from scope of work to deliverables? (01:01:18) - How did she attract clients from her content and community of 1500+? (01:06:16) - 30 days design challenge that resulted in Studio SixF formation. (01:08:04) - Explain your process in the reels to attract clients. (01:13:29) - Even if you are a beginner, learn and build in public. (01:14:58) - The right way to create excellent behance projects. (01:20:12) - Do passion projects to build your portfolio while doing a job. (01:21:59) - Top inspirations and resources. (01:23:17) - Present your logos to clients this way to never get rejections. (01:26:06) - What’s next? (01:27:32) - Outro 🔗 Follow us on: Instagram: https://www.instagram.com/grafixmistrishow Instagram: https://www.instagram.com/grafixmistri/ Twitter: https://twitter.com/grafixmistri Facebook: https://www.facebook.com/bhavitanejakkc/ Are you looking to elevate your brand or need expert branding services? Get in touch with us today to start your branding journey! Behance: https://www.behance.net/grafixmistristudio Instagram: https://www.instagram.com/grafixmistri.studio Website: https://grafixmistri.studio/ Mail: bhavya@grafixmistri.studio Become a part of Mistri aka brandcrafters community where you will get exclusive bts from podcasts, work opportunity updates, workshop discount offers, and a lot more! Got questions about branding or freelancing? Drop them in the comments below, and let’s discuss! #GrafixMistriShow #Branding #FMCG #PackagingDesign #FreelancingJourney #StudioSixF #YashitaDesigns