Please visit https://thebookvoice.com/podcasts/1/audiobook/485663 to listen full audiobooks. Title: ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports Author: Anthony F. Smith, Keith Hollihan Narrator: L.J. Ganser Format: Unabridged Audiobook Length: 8 hours 18 minutes Release date: July 20, 2020 Genres: Marketing & Advertising Publisher's Summary: So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, youre going to get better organizational performance and engender higher levels of commitment and sweat. Sweat isn't just on the screen at ESPN, it's a part of the everyday hard work at the company. Readers will learn about: The engaging beginning of ESPN- from underated startup to major industry player The strength of the sports-fanatic corporate culture at ESPN. Innovative leadership that blurs the lines between work and play. Expansion of the brand Insider stories This book explores the dedication to excellence, and most importantly sports, that makes ESPN a success.