In this episode, Michael LeJeune and Carroll Bernard host a special guest Rich Earnest (Certified Coach with RSM Federal). The trio discuss the issues, pitfalls, and prevalent misconceptions that often lead contractors astray. Their focused exploration centers on two critical aspects: the perilous decision to pursue a GSA Schedule contract without proper guidance and thorough market research and the intricacies of generating post-award sales once a GSA Schedule contract has been obtained. It is worth noting that post-award sales do not always materialize automatically, and, regrettably, data reveal that more than 52 percent of small businesses lose their GSA Schedule contract after two years due to their failure to meet minimum sales requirements. This episode is a must-watch for those contemplating pursuing a GSA Schedule contract for their business and those who have obtained a GSA contract but do not (or don't know how to) generate sales.