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GovComms: The Future of Government Communication
contentgroup
354 episodes
2 weeks ago

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.

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Government
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All content for GovComms: The Future of Government Communication is the property of contentgroup and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Government
Business,
Marketing
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EP#183: Context is key: Behavioural science in Government communication
GovComms: The Future of Government Communication
39 minutes 57 seconds
2 months ago
EP#183: Context is key: Behavioural science in Government communication

What if everything you thought you knew about effective communication was wrong?

In this episode, host David Pembroke speaks with James Healy, founder of The Behaviour Boutique and co-author of BS at Work. James has worked in more than 60 countries and brings deep insights from behavioural science, anthropology, and psychology to the challenges facing modern organisations and governments.

James unpacks why so much of work is “BS” and why policies often fail to change behaviour. He shows how context shapes decisions, why storytelling matters, and shares the simple EAST framework to help communicators cut through.


Discussed in this episode:

  • James’s path from economics to behavioural science
  • Lessons from the global financial crisis
  • Why massive handbooks never change behaviour
  • How culture and incentives drive decisions
  • Where governments use behavioural science well
  • Quick wins for communicators on timing and delivery


Show notes:

  • BS at Work: Why So Much of Modern Work is BS and How Behavioural Science Can Make It Better | James Healy
  • The Behaviour Boutique
  • Adopting AI: The People First Approach | James Healy, Paul Gibbons
  • The EAST framework | The Decision Lab
  • James Healy | LinkedIn
  • The B Word | Podcast by James Healy
  • Behavioural Science | OECD Report
  • Blog | GovComms Podcast
  • LinkedIn | GovComms

Hosted on Acast. See acast.com/privacy for more information.

GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.