Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.
Watch our episodes in video on contentgroup's YouTube channel.
Hosted on Acast. See acast.com/privacy for more information.
Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.
Watch our episodes in video on contentgroup's YouTube channel.
Hosted on Acast. See acast.com/privacy for more information.
What do bushfires, TikTok, and police comms have in common?
For Kendall Masters, they’ve each shaped a sharp, no-nonsense approach to government communication.
In this episode, she joins David Pembroke to unpack what it really takes to build trust, cut through the noise, and connect with the public — especially when time and attention are in short supply.
Kendall shares lessons in agility, authenticity, and strategic clarity, from rolling out TikTok with Victoria Police to managing emergency comms during the 2019–20 bushfires and COVID-19. They explore the limits of video, the myth of reach-for-the-sake-of-it, and why good reporting is about more than numbers — it’s about telling the right story to the right people.
Hosted on Acast. See acast.com/privacy for more information.