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GovComms: The Future of Government Communication
contentgroup
354 episodes
2 weeks ago

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.

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Government
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All content for GovComms: The Future of Government Communication is the property of contentgroup and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Government
Business,
Marketing
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EP#181: Beyond the brand: Building trust in local government comms
GovComms: The Future of Government Communication
37 minutes 28 seconds
5 months ago
EP#181: Beyond the brand: Building trust in local government comms

Is your comms team keeping up, or just keeping busy?


In this episode of GovComms, David Pembroke sits down with Mitchell Dye, the dynamic voice behind the City of Greater Geelong’s external communications. From community radio to leading digital strategy, Mitchell shares a front-row view of how local government is reinventing the way it engages with citizens—one authentic story at a time.


David and Mitchell unpack what it takes to stand out in the crowded digital landscape, why the best communicators aren’t always in the comms team, and how to build trust through relatable, local voices. With fresh insights from years of hands-on experience, Mitchell offers a practical roadmap for future-proofing local government communication.


Discussed in this episode:

  • Reinventing comms in local government
  • Authentic storytelling vs polished branding
  • What community radio taught Mitchell about public comms
  • Finding trusted voices beyond the comms team
  • Managing 24/7 comms without burning out


Show notes:

  • Planner | Microsoft
  • 94.7 The Pulse | Geelong Community Radio
  • Blog | GovComms Podcast

Hosted on Acast. See acast.com/privacy for more information.

GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.