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GovComms: The Future of Government Communication
contentgroup
354 episodes
2 weeks ago

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.

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All content for GovComms: The Future of Government Communication is the property of contentgroup and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Government
Business,
Marketing
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EP#177: From Jargon to Genuine: Reclaiming Trust in Government Comms
GovComms: The Future of Government Communication
37 minutes 38 seconds
7 months ago
EP#177: From Jargon to Genuine: Reclaiming Trust in Government Comms

Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through?

In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the Elevate Local Government Communications Summit 2025 – to unpack what it really takes to cut through and connect in today’s chaotic communication landscape.

Ros doesn’t pull punches. With four decades in the game, she makes it clear: the old ways of pushing messages just won’t cut it. It's time to ditch the jargon, lead with heart, and communicate with courage.

This is more than an episode—it’s a call to arms for public sector communicators who want to build trust, lead with purpose, and transform how government speaks to the people it serves.


Discussed in this episode:

  • How to ditch “message selling” and embrace bold, emotional storytelling
  • The real reason people feel disconnected—and how to bring them back
  • How to paint a vision people can believe in (and see themselves in)
  • What’s broken in community engagement—and how to fix it
  • Why communicators must stop hiding behind process and step up as leaders

Show notes:

  • Elevate Local Government Communication Summit | GOVCOMM
  • Evaluation Framework for Strategic Communication | PRIA
  • Blog | GovComms Podcast


Hosted on Acast. See acast.com/privacy for more information.

GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.