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GovComms: The Future of Government Communication
contentgroup
354 episodes
2 weeks ago

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.

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Government
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All content for GovComms: The Future of Government Communication is the property of contentgroup and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Government
Business,
Marketing
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EP#173: Public Sector Content: Effective Strategies and Storytelling Tips
GovComms: The Future of Government Communication
46 minutes 1 second
9 months ago
EP#173: Public Sector Content: Effective Strategies and Storytelling Tips

Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic!


In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a cameraman to transforming public sector communication strategies, Andrew’s career is proof that creativity thrives when bold ideas meet action.


Step into the evolving world of public sector content as Andrew reveals how he built massive social media followings, pioneered video content, and ran communication teams like newsrooms—fast, fearless, and focused. He’ll also share why 2025 is the year for governments to embrace new technology, leverage podcasts, and connect with citizens like never before.


Packed with practical tips and fresh perspectives, this episode will leave you inspired to level up your content strategy.


Discussed in this episode:

  • Turning challenges into powerful stories.
  • Why 2025 is the perfect time to rethink your content strategy.
  • The secret to building trust and support for bold communication ideas.
  • Running comms teams like newsrooms—speed and creativity in action.
  • Andrew’s journey from behind the camera to leading communication innovation.


Show notes:

  • Water’s Edge – The Podcast | IGWC
  • GovComms Podcast | Blog


Hosted on Acast. See acast.com/privacy for more information.

GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.


Watch our episodes in video on contentgroup's YouTube channel.


Hosted on Acast. See acast.com/privacy for more information.