“When the numbers go red, that’s when true leadership shows its color.” Budget deficits are no longer isolated events; they’re becoming the norm in cities and counties across the country. In this candid solo episode of Gov360, host Chris Mann shares what he’s learned from leading not one, but two cities through structural budget deficits. Drawing on over 25 years in and around local government, Chris unpacks the three biggest mistakes city leaders often make when responding to financial crises – and what to do instead. This episode goes beyond spreadsheets and cuts to the heart of the issue: trust, leadership, and long-term sustainability. From strategic revenue generation and cost recovery, to transparent public communication and rethinking public safety funding models, this is a roadmap for navigating the red without losing your way.   🧭 What You’ll Learn: Why across-the-board cuts often make things worse How to find strategic revenue without raising taxes The role of cost recovery in restoring fiscal health How transparent communication builds trust and support Why cities must rethink how they fund public safety Real-world examples from cities managed by Gov360 host Chris Mann   🔗 Featured Topics: Structural deficits in local government Enterprise strategies and non-tax revenue EMS subscription and rental inspection programs Public safety cost escalation and funding models Building community trust during financial crises   📌 Resources & Mentions: “Yucaipa: Community at a Crossroads” video https://youtu.be/UlaRVHSILM8?si=NGa5eyhGyWNoSeRt Measure S (Yucaipa’s successful 1% sales tax measure) https://yucaipa.gov/financial-fix/ Gov360 Episode 3: Winning at Social Media in Local Government with Sam Toles https://youtu.be/5MgughL1LuA?si=BnPUhKmKhSLIt9WY   📩 Join the Conversation: 💬 Leave a comment or message Chris on LinkedIn 🔁 Share this episode with a fellow local government leader 📧 Subscribe to the Gov360 Newsletter on LinkedIn 🎧 Follow Gov360 on Apple Podcasts, Spotify, PodBean, or your favorite platform 📺 Watch the full episode on YouTube   Tags: Gov360, CityManager, LocalGovernment, BudgetDeficit, MunicipalFinance, PublicSafetyFunding, LeadershipInCrisis, ChrisMann, GovernBoldly