6-3-25 Tonight we‘re talking with Peter Taylor, founder and meadmaker at
Niddhoggr Mead in the UK.
Peter Taylor is the owner and founder of the Multi Award winning Nidhoggr Mead Co. based in the UK. His mead is has won the Mazer cup and Mead Madness cup several times and has a total of 11 medals across his 7 flavours.
All his mead is made using 100% honey and natural ingredients and he now has a 12,000 sqft factory and 20 staff in York in the UK.
In the heart of York, Nidhoggr Mead Co. has revived the ancient art of mead-making. Founded in 2020 by Peter Taylor, a Viking reenactor, the company began as a hobby in his girlfriend Ellie’s spare bedroom before transforming into a thriving business.
The breakthrough came when the Jorvik Viking Centre sampled the mead and asked if Peter was selling it. Their interest motivated him to start up a company producing mead commercially alongside his girlfriend (now his wife) and close friends John Bardwell and Severin Gammon. Soon, Peter and Ellie’s home was filled with fermenting batches — even their bathtub being used to melt raw honey.
Due to demand, the company moved from Acomb to a 4,000-square-foot facility in Pocklington. Nidhoggr mead, made with 100% pure honey, mineral water, and yeast, gained a reputation for their smooth, refreshing taste.
Their ambition took Nidhoggr to America, securing £2 million in deals across 14 states, including distribution at medieval fairs and ren fairs. With over 40,000 bottles set for export, the company expanded production further to meet demand.
Their dedication to quality has earned accolades, including Drink StartUp of the Year and multiple international medals for their wide range of meads.
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Sponsor:
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Go to
honnibrook.com for review our tap list, upcoming events and to order online!
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