In this episode, Ami Rubinstein talks with Tomas Forsbäck, founder and CEO of ReadPeak, about building a fast-scaling Adtech company from humble beginnings in Helsinki to success in international markets.We dive into the early iterations, the breakthrough moment in Sweden, and how ReadPeak has scaled internationally without raising additional external funding. Tomas also opens up about company culture, the importance of hands-on market entry, and what it really takes to build a profitable, global SaaS business from the Nordics.Packed with actionable insights on go-to-market strategy, founder growth, and building a values-driven company, this episode is a masterclass in scaling with substance.