Running Google Ads for your small business and not seeing results? You’re not alone. In this video, Sarah Stemen, Google Ads strategist, writer for Search Engine Land, and President of the Paid Search Association, breaks down exactly how to write ads that stand out, get clicks, and actually convert.
If you’ve ever felt like Google Ads is “working against you,” or you’re competing with big brands and lead aggregators who seem impossible to beat—this is the video you need.
You’ll learn a step-by-step process to:
✅ Audit your competitors and find the messaging gaps you can exploit
✅ Audit your own Google Ads and landing pages like a pro (and “roast” yourself for real insights)
✅ Write ad copy that’s authentic, specific, and designed for conversion
✅ Use proof, offers, and sensory language to make your ads irresistible
✅ Stand out from competitors—even on a small budget
💡 This episode is perfect for:
📈 What You’ll Take Away:
You’ll walk away knowing how to write winning Google Ads headlines, descriptions, and CTAs that feel true to your brand—while still competing with the big guys.
🔥 Example covered in this video:
How one roofing company turned “Professional Roofing Services” into “Storm Damage Roof Repair in 24 Hours” — and saw real results.
Chapters:
00:00:00 Introduction to Google Ads Misconceptions
00:02:00 Strategic Ad Writing
00:04:21 Three-Step Process for Auditing Campaigns
00:06:00 Competitor Analysis
00:08:23 Self-Audit and Improvement
00:10:00 Practical Examples and Tips
00:12:01 Conclusion and Encouragement
🚀 More Google Ads help:
🔹 Subscribe for weekly Google Ads strategy tips for small businesses
💬 Drop your biggest Google Ads struggle in the comments — Sarah reads and replies to every one!
Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen
For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com