In this episode, Sarah Stemen breaks down the truth about Google Ads representatives who call small business owners. Many businesses get frequent unsolicited calls from Google Ads reps offering “free help” or account advice. But should you trust them?

Sarah explains why business owners need to be cautious: these Google Ads reps are not account managers and often lack the expertise you might expect. Their main job is to push advertisers to spend more on Google Ads, not to improve your ROI. This can lead to wasted budget, higher costs, and strategies that don’t fit your business goals.

Instead of relying on generic advice from Google, Sarah emphasizes the importance of understanding your own campaign data and keeping control of your advertising strategy. By focusing on profitability and long-term growth, business owners can avoid costly mistakes and make smarter decisions with Google Ads.

Takeaways

Taking calls from Google Ads reps can waste your time.

Google reps do not have secret insights into your account.

Their goal is to increase Google's revenue, not yours.

Know your data to make informed decisions.

Don't let Google reps pressure you into spending more.

Your business is unique; trust your instincts.

Clicks and impressions are vanity metrics.

Focus on your return on investment, not just traffic.

Protect your time; it's your most valuable asset.

Nobody cares more about your business than you do.

Chapters

00:00 The Unwanted Calls from Google Reps

07:18 Taking Control of Your Google Ads Strategy

Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://sarahstemenllc.hbportal.co/public/66465f104670f3002dd0fbe8

For more strategic insights on Google Ads, visit my website at http://www.thesarahstemen.com