Summary
In this conversation, Sarah Stemen discusses the new brand report showing in Google Ads. The brand report is the introduction of new metrics related to connected TV advertising. She emphasizes the importance of YouTube as a significant platform for small businesses and explains how Google is positioning itself in the TV ad space. The discussion highlights the potential for brand building and the undervaluation of YouTube's ad inventory compared to other platforms like Facebook.
Takeaways
Google Ads is introducing new metrics for connected TV in the new brand report.
YouTube is a major player in the smart TV advertising space and it's still cheap.
Advertisers are undervaluing YouTube compared to Facebook because the campaigns are hard to set up and hard to prove.
Google is focusing on brand building, not just conversions.
The new brand report reflects Google's strategy in TV advertising.
Connected TV is becoming a critical area for advertisers.
Small businesses should consider YouTube for lower-cost advertising.
Testing ads on YouTube can reveal significant brand lift.
Understanding audience reach is crucial for effective advertising.
The future of advertising may shift towards TV as search becomes less viable.
Chapters
00:00 Introduction to Google Ads and New Metrics
01:49 Google's Shift Towards Connected TV Advertising
03:54 Understanding Audience Reach and Predictive Modeling
04:58 The Value of YouTube Advertising for Small Businesses
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