How to Scale A Google Ads Account

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Google Ads Strategy Hub

Sarah Stemen

37 episodes

12 hours ago

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.

All content for Google Ads Strategy Hub is the property of Sarah Stemen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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How to Scale A Google Ads Account

Google Ads Strategy Hub

5 minutes 52 seconds

1 week ago

How to Scale A Google Ads Account

Google Ads strategy: Stop Losing Revenue! Maximize Conversion Value, Not Just Conversions

Are your Google Ads accounts just not growing? If your revenue is slipping, or your performance is flatlining despite a healthy budget, this video is for you. In this powerful case study, we dive deep into a common, yet critical, mistake that even large e-commerce brands make: the wrong Google Ads bidding strategy.

We reveal how a major home fitness brand was successfully selling products, but failing to meet their true profit goals because their bid strategy was set to Maximize Conversions instead of Maximize Conversion Value. Google was efficiently chasing cheap, low-value sales (resistance bands) instead of the high-value sales (benches) that the client actually wanted. This isn't just about a single setting—it's about the entire Google Ads strategy philosophy.

This episode is a must-watch if you are running Google Ads campaigns and seeing sales volume but low revenue. You’ll learn the exact steps we took to fix this account, including verifying conversion value tracking, strategically implementing Target ROAS bidding, and patiently escalating the bid target. The results were astounding: a 38% increase in conversion value (revenue) with the same ad spend, proving the power of value-based signals.

Stop letting Google prioritize volume. It’s time to switch from a wide net to a precision net in your Google Ads campaign management. Learn how to use value signals to tell Google exactly what your business truly needs.

Key Takeaways You'll Master:

Diagnosing Revenue Slip: Identify why high conversion volume doesn't always equal high revenue or profit.

The Bidding Strategy Fix: Understand the critical difference between Maximize Conversions vs. Maximize Conversion Value for e-commerce.

Target ROAS Implementation: Learn the step-by-step process for layering on a conservative ROAS target and slowly escalating it to retrain the algorithm.

Value-Based Optimization: Discover how to ensure your Google Ads smart bidding is aligned with your core business goals.

Don't let a single setting derail your entire Google Ads optimization efforts. Watch now and start seeing the revenue growth you deserve!

Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen

For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com