Summary
In this episode of the Google Ads Strategy Hub, Sarah Stemen discusses the importance of understanding and improving click-through rates (CTR) in Google Ads. She emphasizes that while a high CTR can be beneficial, it is not the ultimate goal; rather, the focus should be on creating relevant ads that lead to conversions. Sarah provides actionable tips on aligning keywords with ad copy, crafting effective ad messages, targeting the right audience, and balancing CTR with conversion rates.
Takeaways
CTR is not the ultimate goal; focus on conversions.
Check keyword alignment with ad copy for better relevance.
Use all available ad assets to improve CTR.
Write ad copy that sparks curiosity and clarity.
Mirror the searcher's intent in your ads.
Target smaller, more relevant audiences for better CTR.
Test different headlines and ad types for optimization.
Avoid testing everything at once; make small changes.
A high CTR doesn't guarantee success; conversions do.
Your best CTR aligns with your ideal audience.
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