Summary
In this conversation, Sarah Stemen discusses the common misconception of waste in Google Ads, emphasizing that some level of waste is inevitable and even beneficial for learning and growth. She explains how marketing is not a perfect science and that understanding audience behavior requires testing and adaptation. Stemen encourages small business owners to view their ad spend as an investment in data and insights rather than a loss, and she provides practical advice on managing and identifying waste effectively in their campaigns.
Takeaways
Every Google Ads account has some level of waste.
Waste in ads doesn't mean you're failing; it's part of marketing.
Data from ads helps understand what your audience doesn't like.
Testing is essential for learning and improving marketing strategies.
Good waste is about gathering data and testing new ideas.
Inefficiencies in ads can be controlled and improved.
Marketing is not static; it evolves with market changes.
Don't let waste discourage you; it's a sign of growth.
Every expert experiences waste in their campaigns.
View ad spend as an investment in learning about your audience.
Chapters
00:00 Understanding Waste in Google Ads
02:39 The Emotional Impact of Ad Spend
05:35 Identifying Good vs. Bad Waste in Campaigns
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For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com