Cannot afford Google Ads? 🤔 Stop worrying! In this essential episode of the Google Ads Strategy Hub Podcast, Google Ads specialist Sarah Stemen dives deep into a common question for small business owners: "What if I can't afford to run Google Ads campaigns?" You might think a Google Ads expert would only push paid campaigns, but Sarah shares her insider marketer knowledge on building a successful, thriving business with zero ad spend. This isn't just about budgeting; it's about a foundational content marketing strategy that attracts leads naturally.
Sarah, who has built her own highly successful business without spending a dime on ads, reveals the grassroots marketing methods that truly work. Learn why focusing on your follower count is not your bank account and how to get real clients by shifting your content strategy. She breaks down the three crucial types of content every small business must create to generate consistent leads and conversions without a large Google Ads budget.
Key Takeaways for Small Business Growth:
The truth about alternatives to running Google Ads campaigns (like Bing Ads or social platforms) and why a no-ads approach can be better for building a solid foundation.
Why vanity metrics like follower counts are often misleading and how to focus on content that actually converts.
The three pillars of a high-converting content strategy: Attraction (Educational/Transactional) Content, Nurturing (Get-to-Know-Me) Content, and Conversion (Transformational) Content.
Actionable advice on how to start creating content today, even with zero experience, by documenting your existing business success and repurposing assets across platforms like YouTube and LinkedIn.
This video is a must-watch for any entrepreneur or DIY marketer looking for a low-cost Google Ads alternative or seeking a sustainable small business marketing strategy. You’ll learn how to leverage organic channels to build authority and drive sales, making this a powerful supplement to your Google Ads implementation knowledge or a complete replacement if your budget is tight. Start growing your business without paid advertising and learn the strategies that work long-term.
Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen
For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com