Google Ads Costs RISING? The Real Reason Your CPC Is Too High

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/88/0f/f6/880ff6a2-5e83-163b-ba4b-00f34dc99f98/mza_8107213378145542462.png/600x600bb.jpg

Google Ads Strategy Hub

Sarah Stemen

37 episodes

44 minutes ago

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.

All content for Google Ads Strategy Hub is the property of Sarah Stemen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

https://hosting-media.rs-prod.riverside.fm/media/podcasts/2664367b-4d44-48db-a88a-f44c72cb7449/logos/4c05d4d5-dc7e-4e60-acbb-6f0ad66984e4.png

Google Ads Costs RISING? The Real Reason Your CPC Is Too High

Google Ads Strategy Hub

12 minutes 41 seconds

6 days ago

Google Ads Costs RISING? The Real Reason Your CPC Is Too High

As an expert 'YouTube Description And Chapters' generator for the Google Ads Strategy Hub Podcast, I will transform your provided transcript into a highly optimized, keyword-rich YouTube description and structured chapter markers. The focus will be on maximizing searchability, enhancing viewer retention, and providing clear, actionable insights for DIY Google Ads users.

Here is the processed content based on the title, transcript, and our SEO goals.

🚀 Optimized YouTube Content for Your Google Ads Strategy

📝 YouTube Video Description (SEO-Focused)

Google Ads costs rising? Stop blaming Google! Learn the real reason your Google Ads CPA is too high and how to fix it by shifting your Google Ads strategy. In this crucial episode of the Google Ads Strategy Hub, we dive deep into the rising cost per click (CPC) and cost per acquisition (CPA) that so many advertisers are facing, showing you the fatal flaw in most DIY running Google Ads campaigns: a Cost-Intent Mismatch.

For too long, advertisers have been caught in the "Google Ads Trap," focusing too much on non-brand search campaigns that target high-priced, top-of-funnel keywords. While essential for building awareness, bidding aggressively on these terms like "athletic wear for women" or "running shorts" is paying a premium for low-intent traffic—it's like ordering a five-star steak dinner when the person only wanted to look at the menu! This strategy is outdated in 2025, especially with the increased competition driven by Performance Max (PMAX) campaigns.

We break down the three critical buckets of user intent (Awareness, Consideration, and Conversion) and explain why your non-brand search campaigns are an expensive relic of the past, especially for e-commerce. You'll hear a real-world case study of an athletic wear brand whose ROAS jumped from 2 to an astonishing 8 by radically restructuring their approach.

Key Strategy Takeaways from this episode:

Identify the Google Ads Trap: Understand why traditional non-brand search campaigns are leading to a high CPA.

Master the Intent Spectrum: Learn the difference between Awareness, Consideration, and the "Money Zone" (Conversion) to match your bids to user readiness.

Implement a Modern Campaign Structure: Discover how Demand Gen and YouTube campaigns are the affordable, high-impact replacements for expensive non-brand search, effectively warming up your audience.

Audience Segmentation Mastery: See how layering affinity, deal-shopping, and demographic audiences can refine your targeting and dramatically improve efficiency.

Post-View Retargeting: Learn a powerful pro-tip: how to observe YouTube video viewers within your branded search campaigns for massive brand lift.

If you’re struggling with high CPC in Google Ads or need a clearer Google Ads budget strategy, this episode provides the definitive path forward. Stop the maintenance work of adding negatives and adjusting ROAS and start fixing the root problem: paying a premium for mismatched intent.

Chapters

00:00 Navigating the Cost Intent Mismatch

00:16 Strategies for Effective Campaign Management

Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen

For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com