Google Ads Broad Match: Should DIY Business Owners Trust It in 2025? (Pros & Cons)

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Google Ads Strategy Hub

Sarah Stemen

8 episodes

1 day ago

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.

All content for Google Ads Strategy Hub is the property of Sarah Stemen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Google Ads Broad Match: Should DIY Business Owners Trust It in 2025? (Pros & Cons)

Google Ads Strategy Hub

27 minutes 52 seconds

1 week ago

Google Ads Broad Match: Should DIY Business Owners Trust It in 2025? (Pros & Cons)

Broad match keywords in Google Ads used to be a big no-no for most advertisers, but with the power of Google's AI and Smart Bidding, things have changed. In this video, we're diving deep into the most debated topic in PPC right now: Is broad match a trustworthy strategy for DIY business owners in 2025?

I'll walk you through the top 20 reasons why paid search experts like myself are now recommending broad match more often.

But more importantly, we'll uncover the critical reasons why you should still be cautious and the exact steps you need to take to avoid wasting your budget. If you're managing your own Google Ads and want to scale your campaigns without hiring an expensive agency, this video is for you.

Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://sarahstemenllc.hbportal.co/public/66465f104670f3002dd0fbe8

For more strategic insights on Google Ads, visit my website at http://www.thesarahstemen.com

Sources for this podcast:

Arguments for Broad Match

• PPC Hero: "Broad Match in Review: Putting Google to the Test"

• Link: https://ppchero.com/broad-match-in-review-putting-google-to-the-test/

• Go Fish Digital: "Broad Match Google Ads: Benefits, Best Practices, and AI Visibility"

• Link: https://gofishdigital.com/blog/paid-search-broad-match-google-ads/

• Adalysis / Search Engine Land: "Broad match drives higher revenue per conversion – but at a cost: Study"

• Link: https://searchengineland.com/broad-match-higher-revenue-per-conversion-cost-study-462142

Arguments of Caution Against Broad Match

• Strikepoint Media: "The Truth About Broad Match Keywords in Google Ads" (This article mentions the importance of negative keywords).

• Link: https://strikepointmedia.com/blog/broad-match-keywords-google-ads/

• WordStream: "Broad Match Plus Smart Bidding: Should You Use It?" (This article discusses the need for conversion data, negative keywords, and monitoring lead quality).

• Link: https://www.wordstream.com/blog/ws/2022/06/06/broad-match-smart-bidding

• Reddit: A specific link to a Reddit thread is difficult to provide because they are dynamic and conversations can be archived. However, the general consensus on Reddit from PPC professionals, as noted in various discussions, is that broad match without a strict negative keyword strategy and Smart Bidding is highly risky.

Please note that web pages can be moved, updated, or removed over time, so the content at these URLs may change slightly from what was originally referenced.