Are There Google Ads In Google's AI Overviews? Google Ad Experts Talk

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Google Ads Strategy Hub

Sarah Stemen

37 episodes

8 hours ago

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.

All content for Google Ads Strategy Hub is the property of Sarah Stemen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Are There Google Ads In Google's AI Overviews? Google Ad Experts Talk

Google Ads Strategy Hub

7 minutes 51 seconds

4 weeks ago

Are There Google Ads In Google's AI Overviews? Google Ad Experts Talk

Are there ads in Google Ads AI Overviews yet? Has anyone seen Ads in AI Overviews? In this conversation, Sarah Stemen discusses the talking the PPC experts have been having in the context of AI advancements and ads.

She highlights the uncertainty surrounding the ad placement and effectiveness of ads as AI tools become more integrated into user searches. Sarah Stemen emphasizes the importance for small businesses to stay informed about these changes to adapt their advertising strategies effectively. Because ultimately we don't know the ad format and how the ads will be released.

Takeaways:

AI is changing how Google Ads are displayed and interacted with and we don't know where the Ads will be in AI Overviews

Small businesses may not have access to high-level PPC discussions.

The future of ads in Google may involve more AI-driven placements.

Understanding AI overviews is crucial for effective paid search ads.

Ad placements may shift from traditional text to visual formats no one really knows yet.

Staying updated on paid search industry changes is essential for advertisers.

Early adopters of AI tools may gain a competitive advantage.

Google Ads profitability concerns will shape ad strategies.

User trust is vital for the success of AI ads in advertising.

Small businesses should prepare for changes in ad performance.

Chapters

00:00 The Rise of AI in PPC Advertising

05:34 Implications for Small Businesses in Advertising

Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen

For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com