Ever had your products disapproved on Google Shopping or Amazon because of GTIN or barcode issues? In this episode, Santosh sits down with Megan Baumer, Director of Business Development at GS1 US—the official source for GTINs (Global Trade Item Numbers) and barcodes—to reveal the truth about product identifiers, why they matter for eCommerce growth, and how to avoid costly mistakes.   We cover: What GS1 US actually does (and why you should care) How GTINs impact Google Shopping visibility & Amazon listings The dangers of buying cheap GTINs from resellers Single GTIN vs. Company Prefix—which is right for your brand? How to fix product disapprovals and feed errors fast GTIN best practices for scaling DTC and agency-managed brands   If you run an eCommerce store, manage product feeds, or work with clients in online retail, this conversation is packed with insights that can save you time, money, and headaches.   🎧 Listen now and future-proof your product listings.