In this episode, Charlie Wettlaufer and Ari Sexner discuss the common mistakes people make when starting a juice bar and how to avoid them. They cover essential topics such as finding the right location, creating a unique concept, understanding costs, hiring the right people, and the importance of soft openings. The conversation emphasizes the need for thorough preparation and understanding of the juice bar business to ensure success.Chapters00:00 Common Mistakes in Starting a Juice Bar08:02 Finding the Right Location and Lease13:15 Creating a Unique Concept and Brand21:05 Understanding Costs and Pricing23:22 Hiring the Right People26:45 The Importance of Soft OpeningsCommercial cold press juicers: https://www.goodnature.com/juicersJuice business consulting: https://www.goodnature.com/consulting