It's Not Traditional, It's TWRL with Olivia Chen

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Gooder

Heartcast Media

129 episodes

9 months ago

After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.

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It's Not Traditional, It's TWRL with Olivia Chen

Gooder

46 minutes

2 years ago

It's Not Traditional, It's TWRL with Olivia Chen

Get ready to hear from Olivia Chen, the co-founder and chief marketing officer of Twrl Milk Tea. She's a creative entrepreneur who loves bringing people together, telling stories, and marketing. Olivia knows how to use unconventional marketing tactics to make a brand stand out and get more sales.

Join us on this podcast as Olivia shares how she started TWRL Milk Tea with her business partner Pauline, and how they've grown the business together. You'll learn the secrets of their success and hear about the challenges they've faced along the way.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS
-About TWRL Milk tea, its product, suppliers, and history
-The inspiration behind TWRL, its foundation and the people behind it
-The work dynamics of the two business partners, Olivia and Pauline
-Creating a successful brand through differentiation and embracing identity

ABOUT THE GUEST
Olivia Chen
Co-Founder & CMO, TWRL Milk Tea
https://www.linkedin.com/in/olichen/https://twrlmilktea.com/

https://twrlmilktea.com/

QUOTES

"We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia

"Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect." - Olivia

CHAPTERS
00:00 | Introduction
01:15 | Introducing Olivia Chen
04:00 | About TWRL Milk Tea
05:42 | What is Milk Tea
07:01 | Farm suppliers
09:30 | The beginnings of TWRL
12:46 | Work dynamics with the business partner
28:41 | The growth of TWRL Milk Tea
38:19 | Differentiation and embracing identity
39:55 | What’s next for TWRL
44:31 | A Spotlight for an amazing women
45:16 | Links
45:55 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com