From Cereal Trials to Market Triumph: The Journey of Ellis and Margaret Wishingrad

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Gooder

Heartcast Media

129 episodes

9 months ago

After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.

All content for Gooder is the property of Heartcast Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

From Cereal Trials to Market Triumph: The Journey of Ellis and Margaret Wishingrad

Gooder

35 minutes

2 years ago

From Cereal Trials to Market Triumph: The Journey of Ellis and Margaret Wishingrad

In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.

Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad

"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc

"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret Wishingrad

KEY TAKEAWAYS:

The Success Story of an Emerging Brand
Crafting a Compelling Narrative to Secure Retail Space
Navigating the Competitive Landscape for Retail Facings
Overcoming Technical Challenges in Developing a Healthy Cereal Alternative
Collaboration with a Food Scientist: Breaking Barriers
Testing the Final Product: A Toddler's Approval
Launch Strategy and Considerations for Success
Identifying the Gap: Lack of Healthy Cereal Options
Leveraging Data to Win Over Retailers
Balancing Marriage and Partnership Outside of Business
Surrounding Oneself with Positivity and Like-Minded Individuals
Synergies in Business Relationships

ABOUT THE GUEST:
Margaret Wishingrad
CEO/Co-Founder of Three Wishes
Linkedin: https://www.linkedin.com/company/three-wishes-cereal/
Website: https://threewishescereal.com/

CHAPTERS:
00:00 | Introduction
04:35 | Food as Medicine: A Journey to Mindful Parenting
09:04 | Journey to Creating Innovative Cereal
12:57 | Building a CPG brand through retail strategy
16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction
18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success
21:16 | Thriving in the Mess: Embracing Chaos and Growth
23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together
27:22 | Love, Entrepreneurship, and Never-ending Celebration
32:16 | Building Trust and Excitement: Creating a Fun Household Brand
33:25 | Female Founders Revolutionizing Industries with Purpose
34:55 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a...