Good Work is a curated exploration of the inner journey of outward success. Through deeply researched, long-form conversations with founders, authors, artists, and adventurers, host Barrett Brooks goes beyond surface-level stories to uncover the psychology of meaningful work. Each episode gives you rare access to the courage, identity shifts, and lessons that shape remarkable lives—insights you can use to navigate your own path with greater clarity and purpose.
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Good Work is a curated exploration of the inner journey of outward success. Through deeply researched, long-form conversations with founders, authors, artists, and adventurers, host Barrett Brooks goes beyond surface-level stories to uncover the psychology of meaningful work. Each episode gives you rare access to the courage, identity shifts, and lessons that shape remarkable lives—insights you can use to navigate your own path with greater clarity and purpose.
From Burnout to Balance: How Tina Tower Built a $2M Business—Without Breaking Herself
Good Work with Barrett Brooks
1 hour 38 minutes
8 months ago
From Burnout to Balance: How Tina Tower Built a $2M Business—Without Breaking Herself
This week, I talk with Tina Tower, founder of Her Empire Builder, a membership community helping women start and scale online course businesses. Tina’s journey to success has been anything but straightforward. She launched a tutoring center at 20, built a franchise that nearly broke her, and sold it in a deal that taught her some tough lessons about business and burnout.
We dive into what she learned from scaling too fast, how to avoid the potential pitfalls of selling a company, and how she transitioned from a high-stress business to running a wildly profitable $2 million-a-year company—with less stress and more joy than ever before. If you’ve ever wrestled with balancing wealth, meaning, and a lifestyle you truly love, this conversation is for you. Let’s get to it!
In this episode:
(00:00) - Intro
(02:52) - How a toy bear became a symbol of Tina's entrepreneurial journey
(04:29) - Tina's chaotic childhood and leaving home at 14
(06:58) - Discovering Tony Robbins and rewriting her story
(13:00) - Tina's mindset shift from survival to entrepreneurship
(16:05) - “If you can dream it, you can achieve it”—or can you?
(19:00) - Hustling to stay afloat
(22:19) - Hitting rock bottom and facing failure
(31:00) - Scaling too fast—when growth becomes a trap
(36:00) - When success feels like a burden
(39:43) - Selling the business—a deal that was too good to be true
(46:10) - Running away to find herself again
(52:05) - Accidentally starting a seven-figure business
(01:01:00) - What it’s like running a $2M/year business without burning out
(01:04:20) - Letting go of overworking
(01:09:00) - Choosing success without sacrifice
(01:13:00) - When ambition clashes with contentment
(01:18:00) - Realizing success doesn't mean burnout
(01:23:45) - Barrett's approach to coaching
(01:34:36) - What makes Tina world-class?
(01:34:54) - Tina's most beautiful future
(01:35:47) - Who Tina is becoming
Get full show notes and links at https://GoodWorkShow.com.
Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.
Good Work with Barrett Brooks
Good Work is a curated exploration of the inner journey of outward success. Through deeply researched, long-form conversations with founders, authors, artists, and adventurers, host Barrett Brooks goes beyond surface-level stories to uncover the psychology of meaningful work. Each episode gives you rare access to the courage, identity shifts, and lessons that shape remarkable lives—insights you can use to navigate your own path with greater clarity and purpose.
